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Since August Horch was prohibited from using "Horch" as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars. . .  wouldn't it be a good idea to call it audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in the singular imperative form of "audire" – "to listen" – in Latin. The idea was enthusiastically accepted by everyone attending the meeting. On 25 April 1910 the Audi Automobilwerke GmbH Zwickau (from 1915 on Audiwerke AG Zwickau) was entered in the company's register of Zwickau registration court.

We do more than just driving, we push forward. We strive for progress and test the limits of the possible. We always want to improve. We demand precision, from ourselves and from our machines. We drive because we are driven by perfection. Drivers, start your engines and join the  #LeagueofPerformance .

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Holiday in Saint-Tropez. Saint-Tropez is a small picturesque resort town on the French Riviera, a former Greek colony with ancient traditions and its own holidays. Mild climate, clean air and an amazing sea view make Saint-Tropez a favorite holiday destination of artists back in the 19th century. Today Saint-Tropez is a prestigious resort, famous around the world as a recreational area of gilded youth and respectable people. The film “And God created Woman” starring Brigitte Bardot made Saint-Tropez world-famous. The town is also known as the scene of the comedy about the police starring magnificent Louis de Fun?s. Saint-Tropez has luxury hotels and private beaches, the picturesque port and old part of the town with the fortress of the 16th century. It is a charming hospitable Provencal town and famous resort at the same time. There are beaches in the town, but the best ones, including Pampellonne Beach, crowded with beach clubs and trendy restaurants, are located outside the town. There are two harbors in Saint-Tropez, crowded with many gorgeous yachts. Here you can charter a boat with diving equipment. Outdoor enthusiasts are provided with the opportunity to play tennis, golf, enjoy water sports, carting and rafting. The seafront is the most famous place in Saint-Tropez: many artists exhibit their paintings here. In addition to ports and beaches, Saint-Tropez can offer an interesting walk through the streets with trendy public places, craft shops, and elegant stores. The famous Butterfly House, where more than 20 000 samples of these insects are presented, is located in Saint-Tropez. This collection is considered to be one of the most important in Europe. The Art Museum is located in the harbor chapel. And the Maritime Museum is located in the ancient fortress building. It houses the models of ships and marine painters` works. The festivals and events that will make your vacation interesting and rich are held in Saint-Tropez all year round.