Since August Horch was prohibited from using "Horch" as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars. . . wouldn't it be a good idea to call it audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in the singular imperative form of "audire" – "to listen" – in Latin. The idea was enthusiastically accepted by everyone attending the meeting. On 25 April 1910 the Audi Automobilwerke GmbH Zwickau (from 1915 on Audiwerke AG Zwickau) was entered in the company's register of Zwickau registration court.
We do more than just driving, we push forward.
We strive for progress and test the limits of the possible.
We always want to improve.
We demand precision, from ourselves and from our machines.
We drive because we are driven by perfection.
Drivers, start your engines and join the #LeagueofPerformance .
Can you imagine our world without drinking water?We use water every day for cooking and washing.We use water without even thinking that there are places where people have no clear water to drink.However,there are water shortages all over the world.We need water not only for our homes,gardens and factories.We need water to survive as a species.Water pollution is one of the burning problems of modern society.Plants and factories pour chemicals into the lakes and rivers.Contaminated water goes to the seas and oceans.We must take measures before it is too late.First of all,we can save water at our homes.We should take showers instead of baths.We should repair the taps and pipes in our houses to avoid leaking.Factories and plants should use recycled water to stop polluting rivers and lakes.It's extremely important to persuade people to save water.People must understand that maintaining clean and healthy environment is in their own best interests.Too much depends on our decisions and our actions.We must do everything we can before the world without water has become a horrible reality.